2.0, Le Beast, and the French ban on internet advertising of Wine

Le Beast confronts Eric Besson (State Secretary for Prospectives and Evaluation of Public Policies and Internet) Here: I DEVOUR FRENCH SECRETARY OF INTERNET Quote 'French wines are so good. We don't need to advertise' Is there a chance that this type of ban could be replicated, either in other European states, or the UK, or the US. Thoughts? Is this a case (to paraphrase Niemöller), 'They came for the French wines, And I didn't speak up because I wasn't a French Wine', or is it something that couldn't happen anywhere else? More about Le Beast here. Regardless of the serious point, the people behind this are brilliant.