How much will the FTC's new blogger rule affect the wine industry?
Replies to This Discussion
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Permalink Reply by Nexternal on -
Learned about this information from http://wineindustryinsight.com/?p=5866 and http://www.ftc.gov/opa/2009/10/endortest.shtm
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Permalink Reply by We Heart Wine on -
From my understanding, it only requires bloggers to announce in their posts when what they are tasting was given to them "donated". This lets readers know that perhaps their tasting is biased.... Silly new rule if you ask me, and I'm hoping it doesn't affect too many people! It might be more in depth than what I'm aware of.... Would love to learn more. I have a wine blog at http://www.weheartwine.com and we are about to start doing video tastings as well w/wine that we receive from vineyards, so I'll have to figure out this law asap! :)
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Permalink Reply by Nexternal on
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Thank you for your feedback, I agree with you. In the event that you need assistance promoting your blog and wine tastings or potentially selling tickets to the events feel free to check out our eCommerce system:
www.nexternal.com/ecommerce/wine-club-software.asp
We have a number of sales and marketing tools and suggestions specific for promoting wine industry events and sales.
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Permalink Reply by We Heart Wine on
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Great! Thank you so much for the link. I appreciate your help and we'll keep that on hand!
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Permalink Reply by Dani Sheehan-Meyer on -
This was very informative, but it begs the question of First Amendment right to Free Speech. It seems another invasion by ‘Big Brother”, in this case the FTC to inhibit the transfer on information or ’speech’ from one party to another. I’m also curious as to how this would be enforced? I mean really the Blog Police?
http://www.law.cornell.edu/constitution/constitution.billofrights.h...
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Permalink Reply by Dani Sheehan-Meyer on
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OBTW thank you for the reply and the information. It certainly answered my question.
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