Social Media’s ROI: Luxury Brands Share Secrets, A Panel Discussion

When: Monday, October 26th, 6:00PM

Where: Sebastiani Winery, Sonoma, CA

Looking for real answers to all the buzz about using Social Media for true results? Learn valuable secrets from top executives in the hospitality industry, and gain the job skills and knowledge you need for today’s job market.

Panelists:

Ann Nadeau - Marketing Director & Linda Palermo Chief Revenue Officer Joie De Vivre

Joie De Vivre, San Francisco-based collection of 40 boutique hotels, more than 20 restaurants and 5 spas, with annual sales revenues of around $240 million.

John Calmeyer - Vice President, Marketing Foley Family Wines

Foley Family Wines, a portfolio of super-and ultra-premium wine brands including Sebastiani Vineyards and Winery, Firestone Vineyards, Kuleto Estate, Merus, Three Rivers, Foley Estate, Lincourt Vineyards and the brands of the New Zealand Wine Trust.

Sondra Bernstein - Proprietor, girl & fig LLC

girl & fig LLC, a conglomeration of epicurean businesses including, the girl & the fig, the girl & the fig CATERS!, the fig cafe & winebar, ESTATE, “fig Food” product line and the acclaimed “the girl & the fig Cookbook” published by Simon & Schuster.

Alf Nucifora - Moderator, Chairman of the Luxury Marketing Council San Francisco

What you will learn:

• The difference between Social Media as an add-on versus incorporating it into your business model

• Required efforts needed to implement and sustain a Social Media campaign

• Key elements used to evaluate the effectiveness

• Converting those engaged into revenue

Here lie the secrets to reaping the returns of an investment into Social Media. Our panelists have continued to set the bar high on trends that build a loyal customer base and now you have a rare opportunity to discuss their personal experiences.

6-7pm social/networking, wine tasting, appetizers
7-8pm panel discussion
8-8:30 – Q &A

Cost: $30 in advance (prior to date of the event), $40 at the door. All ticket sales final.