Wine Label or Wine bottles when purchasing online.
When shopping online for wines, sometimes websites just show the label (snooth.com) and sometimes they show the bottle (klwines.com). I was wondering which is better, does it matter to show the whole bottle? Will the label sell the wine?
Interested in everyone's thoughts.
Interested in everyone's thoughts.
Views: 6
Replies to This Discussion
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Permalink Reply by Wineguys TV on -
Neither is better than the other....its a choice the business made. Know your customer and stick to the decision you have made. : )
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Permalink Reply by Robert Michael Bruno on
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Jake,
Here are my thoughts. I think that the bottle is as much a part of the package as the label. With so many new bottles shapes and sizes coming out, it helps in identifying the wineries brands. Maybe the best way for online websites to handle this in the future is to have a role over on the label. This would then enlarge just the label portion for closer scrutiny.
Robert
Robert M. Bruno
Wine Country Photography &
Digital Imaging
1121 Jordan Lane
Napa, CA 94559-1432
(707) 224-7788
RMBFoto@mindspring.com
rbrunophoto@mac.com
Visit my Web site at:
http://robertbrunophoto.photoworkshop.com
http://web.mac.com/rbrunophoto
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Permalink Reply by GarysWine on -
We do both at GarysWine.com ... the search results will show the label but clicking for more info will show you bottle as well!
We have customers that like one or the other so we decided to do both! :)
Will
GarysWine.com Ecommerce Developer
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Permalink Reply by Ryan Megar on -
I would say use a bottle, but have to option for "view larger picture" to be a shot of just the label
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Permalink Reply by Nexternal on -
Our clients find it better to show the bottles of their wines. Some Nexternal clients (please see: Nexternal Clients) like www.franciscoppolawinery.com have very unique bottles. Displaying this to the customer can become a selling point or a way of growing brand recognition.
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Permalink Reply by James Matuszewski on -
Definitely the bottle for online. In our website launch we decided to do a good job providing as much as possible to resonate with varying people's potential preferences. That involves 5 key elements - 1) 'Hero' bottle shot, 2) 'Stats' of the wine composition, 3) 'Story' about the wine from the winery, 4) Professional 'relative' tasting notes, 5) Direct comments from the winemaker (the winespeak).
You never really know what resonates with people and by providing a thorough list of what what might interest people gives you the best chance to hit something that will compel someone to purchase.
James
twittter - chief_wino
AccessWineClub.com
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Permalink Reply by Friday Monkey Wines on -
Yes it matters Jake to show the whole bottle where possible, a buying decision is 'made easily and quickly' if you see a complete product that you are buying. For example: if its a gift, you may want to see whole bottle, style, shape, closure, etc. If you know the wine you always drink, that does not matter. But I think both are important and wine label in most cases is enough as the real deal is anyway inside the bottle, but as I said, if you are giving a gift, you may want a nice bottle (heavy etc).
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Permalink Reply by Raphael Dornier on -
There are no rules. Personally I like styled shots where you see a part of the bottle. Example: http://www.dornier.co.za/collection/
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Permalink Reply by Philip Noce on -
Jake, I think a lot depends on the wine being sold. I've bought a few older, rare bottles online and it was comforting to see a picture of the bottle. Although pictures can lie, by being able to see a high res photo you can look for seepage, the neck level fill, the overall condition of the bottle, etc. This obviously wouldn't be feasible for standard wine sales, as you're not going to take pictures of each individual bottle of wine within your inventory.
As far as standard goes, I think a wine label (ala snooth) is great for a thumbnail, while a full bottle picture is wonderful in the blown up view. I've seen a few wine stores that offer both, and you can easily toggle between the thumbnails.
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Permalink Reply by Dan on -
HI Jake,
Great question. My thought on this is Label shot.
For starters, you can take a picture of the label and still make it look good (in house). If you get into bottle shots, lighting becomes more of an effort and difficult to work with.
The Label shot, especially if it is a nice label can be very clean and crisp for the consumer to identify with........almost like fine artwork.
What I have done is set up a simple lighting booth and fire away several cases at a time, then crop and edit at home over night.
In a perect world, having time and money, I would love to provide both label and bottle BUT again, we have thousands of SKUs in inventory.
Hey, what are the wine companies doing for us?
Cheers,
dc
Dan Clifford
www.BacchusWineOnline.com
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Permalink Reply by Hernan Ovalle on -
Jake :
In wine packaging are relevant issues, cork & bottles, the cost of this 2 items are the more relevant in the packaging, not the labels, normally Wineries use heavier, bigger and more expensive bottles in their best wines and a cheaper bottle and cork on their regular ones, make no sense use an expensive packaging in a entry level wine.
Hernan
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