Wine 2.0

Wineries, Marketing and Emerging Media


Wineries, Marketing and Emerging Media

This is a new, open community to discuss the use of emerging media (search and social media) in marketing wineries.

Members: 202
Latest Activity: Feb 4, 2013

Welcome to Boutique Wineries, Marketing and Emerging Media

Thanks for visiting. This is a new community, so it's up to us (the initial group members) to start the discussion and get some great ideas going. This community is open to anyone, but was created for owners, operators and marketers of small and boutique wineries. This is also a great place, for those with expertise in emerging media, to share knowledge and experience with the community.

The only caveats to membership in this group are:
1. all discourse must be civil and respectful of others' viewpoints
2. discussion is to remain focused on emerging media in small and boutique wineries
3. we do not use this community to promote any one business or attempt to solicit
sales within the group

If you own, operate or market a small or boutique winery, or you have some expertise in emerging media, your participation in this group would be immensely valuable to all. Also, please refer anyone in your network who might benefit from participation in this group.

Thank you,
John Heim
Group Instigator

Discussion Forum

WineMaps Early Bird Special

Started by Ryan Ornelas Jun 29, 2012.

The Toasted Hostess

Started by Jeffry Gordon May 3, 2011.

Customer Experience - What do your customers want from you anyway? 14 Replies

Started by John Heim. Last reply by Tony Giovanni Apr 20, 2010.

Comment Wall


You need to be a member of Wineries, Marketing and Emerging Media to add comments!

Comment by Ryan Ornelas on June 6, 2012 at 8:32am

Help WineMaps receive 250 votes on the Mission: Small Business℠ page to get closer to qualifying for a $250,000 Grant. 

After finding and clicking “Log in / Support” on the home page, search for WineMaps for our business and vote for us!

Comment by Brett Patterson on February 16, 2011 at 10:22am
I am trying to connect the South Florida wine consumer market with small and medium wine producers in US through the DTC channel. Check out my "fledgling" portal that I am building. Any small wineries looking to access new consumers and any South Florida wine drinkers please have a look. Cheers!
Comment by Paso Digital Film Fest on October 27, 2010 at 10:45pm
The Paso Digital Film Festival is screening some great wine movies including BOTTLE SHOCK with the producers BRENDA AND MARC LHORMER...also see the new wine movie WINE INTO BLOOD, and meet Bela Lugosi, Jr. the son of the original Dracula in 1931, and try his new Lugosi wine. see more at:
Comment by Deanna on October 27, 2010 at 8:50am
There are so many good examples of wineries using social media today. One of my favorites is Benziger. They are creating engaging content to share and more importantly responding to people within social media. You may find our blog to be a good source of direction for Connecting in Social Media. Our recent Global Trend also explores Social Media in great detail. (Mobile, Video, and more)


Trend Report
Comment by A to Zinfandel on October 27, 2010 at 8:26am
What wineries are using Social Media well? What wineries are NOT using Social Media that you know of?
Comment by Robert Ehlert on October 26, 2010 at 8:40pm
I don't want to violate point #2 of "caveats," but I have an app that searches California wineries (800 to date) based on their Tasting Room Fee. I would think wineries that pour complimentary tastes or "refund with purchase" would like to use me???? Tell me how. Advertise specials? Events? What else?
Comment by Ishwar Dhanur on November 12, 2009 at 8:51am
Hi, i passionate about wines, looking for careers in vineyards, is there anyone who can help me by giving a chance in wine industry... i m student of hotel management.. looking seriously forward towards wine... anybody in marketing field.. im from india reply please..
Comment by Xochitl Maiman on October 7, 2009 at 6:04pm
I also loved the segments and have linked them from my FB page. Will also send the link out to my networking group in the next newsletter. Good job - congrats!
Comment by Todd Havens on October 7, 2009 at 5:43pm
Great job, Dina! I just Tweeted the Tobin James video since I simply LOVE their wine and they're currently the only wine club to which I belong. They've never steered me wrong. :)
Comment by Lori Anderson on October 7, 2009 at 11:11am
I loved the documentary/news style format. Very enduring and does reflect the spirit of a "cottage industry." Made me feel like I want to get to know these winemakers better. Good job and the production values work without getting too slick! (We work with some of the largest wineries in the world as well as boutiques...everyone likes to be in the know and part of the inner circle. I applaud your strategy.)

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