Wine 2.0

As with all the health claims of the benefit of Wine, I was thinking the other day about the Breast Cancer organization in general.

The marketing for the events from the 3 Day walk to Awareness are, at most hubris to say; phenomal since the begining of the year I knew exactly when/where the 2/3 Day Walk was going to be in my area.

So, I am dismissive about when I see the Pink Ribbon on dog food or the Save the Ta-Ta's campaign, but I have yet to see a pink ribbon ( aside from special event wine ) on a bottle of wine?

Is there such discrimination in a marketing campaign?

Yes, special events pour wine like its the Great Gatsby but, yet I don't "see it" the connection of wine and breast cancer.

I know at least a dozen of people that raised funds to participate in the Walks, Galas, and donated at the local grocery store but, when they have a glass of wine in their hand its a no-no?

Thoughts? Experiences? and info on Events would be insightful.

Tags: Breast, Cancer, Marketing, Wine, Women

Views: 8

Replies to This Discussion

Here's an article in Wine Spectator. Also, Fat Bastard Wines have the pink ribbon in support of breast cancer awareness.

http://www.winespectator.com/webfeature/show/id/40991
Thanks for the info that is really interesting how it all works out.
Okay, I realize this is an older post, but I am just reading it now. Perhaps this has already been called to your attention since last August, so sorry if this is redundant. I had a bottle of 2008 Cline Cashmere a few months ago, which donned a pink ribbon on the label in support of breast cancer. A great wine for a great cause! :)
It is perfectly okay to reply to such an old post, the reality that the line between wine benefits and breast cancer marketing have been blurred. I guess my original thought was about Bitch Bubbly a sparkling wine that is pink and probably really great support for Breast cancer awareness...

RSS

Badge

Loading…

Wine 2.0

© 2014   Created by Cornelius Geary.

Badges  |  Report an Issue  |  Terms of Service