"Hi Amy,
Portugal has many autochthones grape varieties, red and whites.
White varieties are very interesting, with very different characters, but SYRIA also called Códega do Larinho is fantastic, with citrons aromas of tangerine and…"
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Amy Corron Power
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- Trade
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- Wine & Travel Writer for Another Wine Blog.
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- http://www.anotherwineblog.com
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- Bordeaux
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- On a first date when I was in college, my date had wine chilling in the trunk for after the movies!
Wine Intelligence admits Bias, Ulterior Motives in “Wine Blogger Distrust” Release
Last week Wine Intelligence, the self-proclaimed "leading research-led strategy consultancy serving the global wine industry," released the following:
Consumers wary of blogger recommendations, according to research
Independent bloggers are one of the least trusted wine information sources in the UK, USA and France, according to research published today, despite the growing importance of the Internet as a source of information about wine.
In a post yesterday on their own site they begin to backpedal:
Arguably we took the sensationalist approach...partly because we wanted to generate some debate (and sell some reports). - Bloggers Bite Back, WineIntelligence.com (Feb. 4, 2011)Wow, really? You mean we don't need to shut down our blogs and get a gig for peanuts where someone else can dictate what we write? Alder Yarrow, who blogs from San Francisco on Vinography.com hits the nail on the head posting, "Quite a clever tactic to publish a study finding about wine bloggers that would likely prompt a lot of them to write about it, no?"
If a PR firm promoting social media pens a release on the same survey, it might read: "Around 20% of consumers say they trust recommendations from an independent wine blogger, and the number is growing." It leads me to my favorite phrase from my least favorite MBA class, "There are lies, there are damned lies, and there are statistics."
What is inherent, yet often missing when survey results are announced is the sample size and make-up of that sample. Or perhaps it's included but buried lower in the release. "Out of the 100 folks whose names we culled from Decanter subscriptions and the local supermarket customer loyalty card lists, 4 out of 5 say they get their information from places other than the internet."
In delving a bit deeper into the Wine Intelligence report methodology, I find something a bit disturbing, especially when it comes to the U.S. sampling, (read on for more)
Comment Wall (1 comment)
- At 12:47pm on October 25, 2009,
João Tavares de Pina said… - Hi Amy,
Portugal has many autochthones grape varieties, red and whites.
White varieties are very interesting, with very different characters, but SYRIA also called Códega do Larinho is fantastic, with citrons aromas of tangerine and orange.
Portugal Dão region has the most gastronomic wines: fresh, intense, elegant with very nice acidity, made with autochthonous grapes from very particularly varieties.
Just try.
I am a producer in Portuguese Dão region, and I suggest you to taste an old Dão.
Just see what Paul White Thinks about as:
“So far, Portugal has managed to remain true to its traditions, while at the same time offering up a huge range of distinctive grape varieties and unusual wine styles precisely when many of us are tiring of endless New World makeovers of French varietals.
Dao has a lot going for it in that respect: first rate grape varieties firmly rooted in granite-based ‘terroir’ that sparkles back like diamonds, all this shaped by a growing season that’s relatively gentler and longer than other Portuguese regions. Although relatively unknown and sometimes tricky to pronounce, Dao’s red wines offer consumers genuinely new and exciting tasting experiences.”
Visit please our web-site, for now it’s just in Portuguese, but to see photos you don’t need any translation: www.quintadaboavista.eu
Hope to hear from you soon.
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