Bennett A. Reiss's Page

Stumbled upon a great article this afternoon, "Promoting South African Wine in China." Originally sourced from allafrica.com, you can access the article via this link directly.



The article discusses the failure of official promotional strategies of Brand South Africa wines.



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No matter from which angle you look at it, however, SA wines are promoted too irregularly in China, if at all, and for the most part China's burgeoning middle class has… Continue

Looking back on my most recent business trip to China to promote Mir Global's wines and last night's Sister City Networking Event in Chicago which Mir Global was present at, the two grapes the new Chinese wine consumer seem to prefer are Sauvignon Blanc and Malbec.

This doesn't mean it is as simple as pitching quality bottles of each of these types of wines to importers / distributors in China. For starters, Chinese by and large have… Continue

Mir Global Marketing LLC has always emphasized the importance of including clever ways to promote and educate Chinese consumers about Latin American culture when marketing wines from Chile and Argentina.



For the record we practice what we preach. For all our readers out there, you also know that we love to share insight and encourage discussion about the world of wine here at our company blog, Globowines.



For you're viewing pleasure, a short video I personally recording in… Continue

Mir Global Marketing LLC has completed it's summer tour of China, and what a journey is has been! What do we have to report? Well, quite a bit. Since it is too much to compile into one simple blog entry, I have decided to begin with some travel advice and general words of wisdom about doing business in China.

July 13 -- New York City --> Beijing (12.5 hours on Continental's direct flight.) Highly recommend anyone traveling to China… Continue

Did you know that wine is produced throughout Latin America? Chile and Argentina have been able to successfully break into the international market but they are by no means the only players in the market.



A few months ago Sophie Kevany, a journalist for Decanter based in Lima, contacted me and explained she was writing an article on South American wine harvests.



I was immediately interested due to a focus of her article being on wines from countries other than South… Continue