it's crazy.... even the people who "get it" in an abstract kind of way, struggle with the implementation of even the simplest, cheapest strategies. And most people just get a blank look on their face from 500 case family wineries to…
I am a TV producer in L.A focusing my creative content creation skills on the wine business. One of my latest projects is DrinkThisTV.com: a fun and informative wine program. Check it out and let me know what you think!
Thanks much for the kind words, Bob! I'll be in Mutineer again for the next issue...same time, same Bat station! I'm the only one that they let go off on rants. LOL. When you see long-standing brands like Korbel really screwing it up as far as social media, internet presence and forward-minded marketing you have to wonder if they will EVER wake up!