Lately I have been having a discussion about how the millennial market will influence wine sales in the future. The debate is not about if millennial's will impact growth but How.
In my opinion it depends on the preferences of the ideal millennial consumer your going after. Does their behavior lean towards mobile devices, blogs, tastings, recommendations, or something else? If someone walks in for tasting and informs you they love your website or heard about your wines in a…
After reading thinkwinemarketing, "Revisiting Wine Marketing 101" I am wondering how many wineries or wine merchants are actually doing this tasks. And if you are, how have the results been in today's economy?
Chateau St. Jean Fume Blanc 2006 (SnoothRank: 3.5/5) USA > California > Sonoma County Green Valley (July 2009) Very smooth buttery caramel taste. Went great with seafood - Haddock, Mussels. Paid $12.99 for it in Cape Cod myRating 4/5
Account Executive for Nexternal an ecommerce software company with a strong client base in the wine industry. Strong interests in social media, consumer behavior, direct to consumer online sales, and millennial's.