Wineries, Marketing and Emerging Media
This is a new, open community to discuss the use of emerging media (search and social media) in marketing wineries.
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Geoff Danker
- 46, Male
- Napa, CA
- United States
- Blog Posts (1)
- Discussions
- Events
- Groups (1)
- Photos
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Geoff Danker's Page
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Latest Activity
Geoff Danker replied to Patricia Appelquist's discussion '2010 Marketing in a Box?' in the group Wineries, Marketing and Emerging Media
I've been wondering for a while why wineries don't box their wines at least for by-the-glass programs. Aside from the question of brand equity, is there any other reasons wineries can't do this? Is brand the only obstacle to more…
Social Media. Are you on the bus?
I’ve been doing what I call e-marketing 1.0 for the past several years. This has consisted of sending occasional email blasts and weekly or monthly newsletters. The results were favorable and the ROI was always something I could crow about.It used to be that if you had a good website, you were at the bleeding edge of the e-marketing curve. Email blasts were a great way to cheaply launch direct response campaigns and to gain insights into what’s working and what to let go.These days things are…See More
Blog post by Geoff Danker
Geoff Danker commented on David Gaier's blog post 'Want Closure? Put a cork in it!'
For wines that are meant to be drunk virtually immediately (and the majority of mid-priced wines are), screwcaps are a great option. In my opinion people should get over the cork. It would be interesting to find out what millennials think about the…
Melissa Chamberlin, Ph.D. left a comment for Geoff Danker
Hi Geoff,
Have you read any great wine books? If so what have you read that you especially enjoyed and what did you like about them?
All the best,
Melissa
Geoff Danker left a comment for Melissa Chamberlin, Ph.D.
I am an equal opportunity oenophile! I am partial to California wines though. My motto is "Think globally, but drink locally!"
Visit my blog at: http://gettingintowine.blogspot.com/
Becky left a comment for Geoff Danker
Thanks for replying Geoff. What are your views and advice on tastings. As someone who has worked in tasting room I've always strived to make a personal connection with our visitors. How important do you think those types of personal connections…
Geoff Danker left a comment for Becky
Hi Becky,
Small wineries certainly can't market their product the way the big companies do, and they shouldn't! The appeal of small wineries is that they are special. They make a product that is given extra attention throughout the wine…
Becky left a comment for Geoff Danker
Hi Geoff,
I am writing an article for a newsletter I do for small production wineries (less then 10,000 cases per year) in Napa and Sonoma on marketing. The small guys already struggle for their piece of the marketing pie and with the economy it…
Geoff Danker updated their profile
Profile Information
- Wine Affilliation: Consumer or Trade
- Married
- About Me:
- I'm a creative services professional. I love wine and the wine industry and I'm looking forward to working in it! I'd like to provide a winery or wine related company with a marketing plan that utilizes e-commerce and direct to consumer strategies.
- Favorite Wine Website:
- http://www.geoffreydanker.com
Geoff Danker's Blog
Social Media. Are you on the bus?
I’ve been doing what I call e-marketing 1.0 for the past several years. This has consisted of sending occasional email blasts and weekly or monthly newsletters. The results were favorable and the ROI was always something I could crow about.
It used to be that if you had a good website, you were at the bleeding edge of the e-marketing curve. Email blasts were a great way to cheaply launch direct response campaigns and to gain insights into what’s working and what to let… Continue
It used to be that if you had a good website, you were at the bleeding edge of the e-marketing curve. Email blasts were a great way to cheaply launch direct response campaigns and to gain insights into what’s working and what to let… Continue
Posted on May 14, 2009 at 12:38pm
Comment Wall (3 comments)
- At 4:27pm on March 30, 2009,
Melissa Chamberlin, Ph.D. said…
- Hi Geoff,
Have you read any great wine books? If so what have you read that you especially enjoyed and what did you like about them?
All the best,
Melissa
- At 10:55pm on March 21, 2009,
Becky said…
- Thanks for replying Geoff. What are your views and advice on tastings. As someone who has worked in tasting room I've always strived to make a personal connection with our visitors. How important do you think those types of personal connections are for the small winery?
- At 9:27pm on March 20, 2009,
Becky said…
- Hi Geoff,
I am writing an article for a newsletter I do for small production wineries (less then 10,000 cases per year) in Napa and Sonoma on marketing. The small guys already struggle for their piece of the marketing pie and with the economy it seems their slice is getting smaller! Do you have any thoughts on this subject? I will give credit and contact info in the newsletter.
Thanks
Becky Tyner
Small Lot Wine Tours
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