it's crazy.... even the people who "get it" in an abstract kind of way, struggle with the implementation of even the simplest, cheapest strategies. And most people just get a blank look on their face from 500 case family wineries to…
I'm a full-time graphic artist that does a great deal of freelancing for the food/wine industry, not only as a designer, but also as a writer and educator. I also have a blog called Gonzo Gastronomy.
it's crazy.... even the people who "get it" in an abstract kind of way, struggle with the implementation of even the simplest, cheapest strategies. And most people just get a blank look on their face from 500 case family wineries to Constellation. I've met with all sorts and it's so obvious to me but so scary to them for reasons i can;t yet fathom. Fear = paralysis
I loved your column in Mutineer! I'm preaching the same gospel but emphasizing the branding power of video and programming content. Someday they'll listen to us or wither away!
If you find yourself out our way, we would love to show you around. One of our owners is Paul Dolan and he is the godfather of the biodynamic wine world and our commitment is strong. Come see us. And I totally dig your blog. Well done.