-
Leah Hennessy
- Female
- Los Angeles, CA
- United States
- Blog Posts (14)
- Discussions
- Events
- Groups (4)
- Photos
- Photo Albums
- Videos
Leah Hennessy's Groups
-
Women & Wine
104 members
-
Green Wine Summit
34 members
-
The Young Winos
67 members
-
Wineries, Marketing and …
202 members
The Millennier: Wine + Millennials
Loading feed
Gifts Received
Leah Hennessy has not received any gifts yet
Leah Hennessy's Page
Latest Activity
João Tavares de Pina left a comment for Leah Hennessy"Hi Leah,
Portugal has many autochthones grape varieties, red and whites.
White varieties are very interesting, with very different characters, but SYRIA also called Códega do Larinho is fantastic, with citrons aromas of tangerine and…"
Leah Hennessy posted a blog postMillennials Will Spend the Money - Just Give Us A Reason
One of the most frequently asked questions I get is “Will Millennials spend the money on a $50 bottle of wine?” Ok, sometimes the price changes, but I’d have to say I answer this at least 2-3 times a week. The answer is YES, WE WILL. But in order to spend more money than we normally do on wine (or ANYTHING) there must be a reason for doing so.This spring, I compiled the data from a survey I conducted online – some of the results from that survey I included in my May 5th post, Where Millennials…See More
Leah Hennessy posted a blog postReaching Millennials - DON'T BELIEVE THE HYPE
In keeping up with blogs, research, and ideally all things Millennial, I generally tend to come across well-intentioned but TERRIBLE advice. The latest was on a staffing company’s website encouraging human resource departments to create new, Millennial-friendly corporate handbooks. A fine idea for corporations, but incredibly flawed in execution – which is why I’m pointing out an alternate solution that everyone can use.To keep things short(ish) and sweet, I’ve decided to summarize below…See More
Leah Hennessy posted a blog postHow Millennials View YOU, Wine Industry
Everybody’s attempting to do the brand new dance now – it’s called TRY AND REACH OUT TO MILLENNIAL CONSUMERS. Well, what do Millennials think of all this? Granted, there aren’t nearly enough people attempting, but let’s look at the landscape.It looks a lot like the dancefloor at the last wedding you went to. Now, not everyone is out on the floor – it takes a certain amount of courage to get out there. Of the people out on the floor, you observe a few different types. First off, there’s the…See More
Paula Sindberg left a comment for Leah Hennessy"I've always said I kept changing jobs to stay one step ahead of the law - LOL! Now I'm doing something I really love. Shame you can't make the Swiss tasting tomorrow but the commute is hell (from LAX to London). However, next week…"
Leah Hennessy commented on Leah Hennessy's blog post Where Millennials Are Buying Wine: Some Tough Love For The Wine Industry"Yes, online was in with "other," additionally respondents had the option of choosing a blank field and typing in their own answer if there was a specific place/site they used.
Online wine purchasing for Millennials is something that…"
John Heim commented on Leah Hennessy's blog post Where Millennials Are Buying Wine: Some Tough Love For The Wine Industry"I find it interesting that for Millennials, 'Online' is not a distinct category (I'm assuming it is lumped in with other) in this study. There is so much free education, unbelievable selection and value pricing online, I would think…"
Leah Hennessy left a comment for Paula Sindberg"Paula I love your story! Attorney? CPA? COO? Sounds incredible, but I'm glad you came back to what you fell in love with in the first place. Wish I was going to be there for the Swiss tasting tonight..."
Leah Hennessy posted a blog postWhere Millennials Are Buying Wine: Some Tough Love For The Wine Industry
Millennials are wine's next big consumer. So why aren't smaller business in the wine industry (boutique wineries, wine shops, wine bars, etc.) seeing much of the action? There could be several factors at work, most of which business owners have direct control over. These controllable factors include outreach, branding, marketing, social media presence, brand awareness, accessibility and plain old customer relations. However, one factor that many people don't think of - and one that business…See More
Leah Hennessy posted a blog postThe Wealthiest Generation Ever: Wine Must Go Grassroots
Take a tip from Millennials and go Grassroots.According to Deloitte Research, Millennials born between 1982 and 1993 have an annual income of $200 billion and can expect to inherit $17.8 trillion from previous generations, making this the WEALTHIEST GENERATION EVER. Many industries are frantically trying to capitalize on this, from insurance companies to banks to the automotive business, so where does the wine industry fit in?Millennials love wine and are buying it in record numbers. We have…See More
Leah Hennessy posted a blog postMillennier's How Series 4: Gen wYne Club - Expanding to Millennials
Many wineries today are concerned with the declining number of wine club members. Wineries with smaller case productions especially need to find a way to grow these repeat customers right now - WITHOUT dropping prices. One solution: Build a special club for the younger consumer.With tourist season coming up fast, everyone is going to see younger wine-drinkers walking through their tasting room doors. Unfortunately, many of these 20-30-somethings aren’t the main “target” that wineries are…See More
Profile Information
- Wine Affilliation: Consumer or Trade
- Consumer
- About Me:
- I am a 20-something and (like many of my friends) I love wine. When I was laid off from my job at a big Hollywood talent agency, I decided to take the leap and live my dream of working in the wine industry.I own my own Wine Brokerage & Consulting business in Los Angeles, Millennier Wine Sales. I focus on the Millennial Generation as the end user and teach others why this age group is crucial to the wine industry in the U.S. as well as how to reach out to them as consumers.
This is also the topic of my blog, The Millennier: Wine + Millennials
In addition, I also run a traveling wine tasting group in LA geared towards younger wine drinkers.
Aside from wine, my other passion is music and I will talk your ear off about indie bands or the Silverlake music scene if you let me.
- Favorite Wine Website:
- http://millennier.wordpress.com
- Name your favorite wine or wine type:
- Small production and boutique wines. I support small businesses.
- Most memorable experience around wine?
- My first trip out to California's Central Coast Wine Country.
Leah Hennessy's Blog
MIND THE AGE GAP: "Phase 2" Proves Elusive for Wine Industry & Millennials
About a BILLION years ago (well, more like 6 months), Gary Moore, author of Vinotrip: A Maryland Wine Blog, put into type-written the words what EVERYONE looking to reach out to Millennials should hear. Everyone in the wine industry, anyway.
In a short and sweet post about the increasingly big deal being made about wine companies… Continue
In a short and sweet post about the increasingly big deal being made about wine companies… Continue
Posted on January 14, 2010 at 6:00am
The Most Amazing Thing I've Seen All Day: Twilight Wine Package
Like this post? Check out more awesomeness in a similar vein at the drinkables blog.
While searching through the interwebs today, I came across THIS:
This AMAZING Twilight Wine Package features 12 bottles of Vampire wine and the original Twilight movie DVD. For $150. This is being offered through the online store… wait for it… wickedwinesonline. YES IT’S… Continue
While searching through the interwebs today, I came across THIS:
This AMAZING Twilight Wine Package features 12 bottles of Vampire wine and the original Twilight movie DVD. For $150. This is being offered through the online store… wait for it… wickedwinesonline. YES IT’S… Continue
Posted on January 13, 2010 at 4:56pm
Millennials Will Spend the Money - Just Give Us A Reason
One of the most frequently asked questions I get is “Will Millennials spend the money on a $50 bottle of wine?” Ok, sometimes the price changes, but I’d have to say I answer this at least 2-3 times a week. The answer is YES, WE WILL. But in order to spend more money than we normally do on wine (or ANYTHING) there must be a reason for doing so.
This spring, I compiled the data from a survey I conducted online – some of the results from… Continue
Posted on July 9, 2009 at 10:19am
Reaching Millennials - DON'T BELIEVE THE HYPE
In keeping up with blogs, research, and ideally all things Millennial, I generally tend to come across well-intentioned but TERRIBLE advice. The latest was on a staffing company’s website encouraging human resource departments to create new, Millennial-friendly corporate handbooks. A fine idea for corporations, but incredibly flawed in execution – which is why I’m pointing out an alternate solution that everyone can use.
To keep… Continue
Posted on June 22, 2009 at 10:35am
How Millennials View YOU, Wine Industry
Everybody’s attempting to do the brand new dance now – it’s called TRY AND REACH OUT TO MILLENNIAL CONSUMERS. Well, what do Millennials think of all this? Granted, there aren’t nearly enough people attempting, but let’s look at the landscape.
It looks a lot like the dancefloor at the last wedding you went to. Now, not everyone is out on the floor – it takes a certain amount of courage to get out there. Of the people out on the floor,… Continue
It looks a lot like the dancefloor at the last wedding you went to. Now, not everyone is out on the floor – it takes a certain amount of courage to get out there. Of the people out on the floor,… Continue
Posted on May 26, 2009 at 10:24am
Comment Wall (8 comments)
- At 10:04am on January 31, 2010,
Jason Linaro said… - Thx Leah for being my first 2.0 buddy!
- At 4:01pm on October 29, 2009, João Tavares de Pina said…
- Hi Leah,
Portugal has many autochthones grape varieties, red and whites.
White varieties are very interesting, with very different characters, but SYRIA also called Códega do Larinho is fantastic, with citrons aromas of tangerine and orange.
Portugal Dão region has the most gastronomic wines: fresh, intense, elegant with very nice acidity, made with autochthonous grapes from very particularly varieties.
Just try.
I am a producer in Portuguese Dão region, and I suggest you to taste an old Dão.
Just see what Paul White Thinks about as:
“So far, Portugal has managed to remain true to its traditions, while at the same time offering up a huge range of distinctive grape varieties and unusual wine styles precisely when many of us are tiring of endless New World makeovers of French varietals.
Dao has a lot going for it in that respect: first rate grape varieties firmly rooted in granite-based ‘terroir’ that sparkles back like diamonds, all this shaped by a growing season that’s relatively gentler and longer than other Portuguese regions. Although relatively unknown and sometimes tricky to pronounce, Dao’s red wines offer consumers genuinely new and exciting tasting experiences.”
Visit please our web-site, for now it’s just in Portuguese, but to see photos you don’t need any translation: www.quintadaboavista.eu
Hope to hear from you soon.
Best.
- At 11:56am on May 6, 2009, Paula Sindberg said…
- I've always said I kept changing jobs to stay one step ahead of the law - LOL! Now I'm doing something I really love. Shame you can't make the Swiss tasting tomorrow but the commute is hell (from LAX to London). However, next week (Friday, 15 May), I'll be in Los Angeles (Redondo Beach) to do an Austrian tasting at Gourmet Cheese & Wine Bar. Maybe you can make that one. It's going to be great - and you can see me in action.
Cheers,
Paula
- At 5:21am on April 22, 2009,
Mark said… - I love those sunglasses! They rock!
- At 8:57am on April 17, 2009,
Rachel Kau-Taylor said… - Yeah cooking school was awesome, but I think I've got PTSD from my externship. There is really nothing about working in a restaurant that is a good idea for me. I'd love to find out more about your company. I spend a lot of volunteer time working with young people in the democratic party, and I've always felt like there should be cross over into the wine world. We're just starting to get people really interested in what our generation has to say about politics, it would be great if the powers that be were interested in truely marketing wine to us.
- At 7:28pm on April 14, 2009,
janet majors said… - Thanks Leah. Couldn't have done without my partners Andrew and Chip. We pride ourselves on coming up with outside the box solutions, so we think we make a pretty good triangle!
- At 9:15pm on March 20, 2009,
Becky said… - Hi Leah,
I'm writing an article for a newsletter I send out to small wineries in Napa and sonoma. I would love some thoughts on why and how small wineries can attract "millenials" and why they would want to. I think many would be concerned that they don't have income to buy $30+ bottles of wine.
- At 12:39pm on March 16, 2009, John Heim said…
- Hi Leah,
Thanks for joining the group "Boutique Wineries, Marketing and Emerging Media". I look forward to reading your perspective on emerging media in the wine industry. Your blog - great idea! Keep at it. Looking forward to your next post.
- John
© 2013 Created by Cornelius Geary.
