Wine 2.0

Leah Hennessy
  • Female
  • Los Angeles, CA
  • United States
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Leah Hennessy's Friends

  • Jason Linaro
  • Valencia Wine Country
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  • Paso Robles Wine Country Allianc
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  • Stephane Durand
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  • Rachel Kau-Taylor
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  • John Heim
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Leah Hennessy's Groups

The Millennier: Wine + Millennials

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Latest Activity

Becky and Leah Hennessy are now friends
Mar 20, 2009
Becky left a comment for Leah Hennessy
"Hi Leah, I'm writing an article for a newsletter I send out to small wineries in Napa and sonoma. I would love some thoughts on why and how small wineries can attract "millenials" and why they would want to. I think many would be…"
Mar 20, 2009
Leah Hennessy joined Abdi Humphries's group
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Green Wine Summit

A Comprehensive forum to explore every aspect of Green - From Soil to Marketplace.The Green Wine Summit is the groundbreaking forum for ALL wine industry players who care about sustainability.See More
Mar 18, 2009
Leah Hennessy commented on Leah Hennessy's blog post Wine's Facebook Debate
"Thanks John. 100% true and a great link to the research report. And this is why facebook is so important. There's some more info & how to's in the full post here. , as well as the POV of a marketing pro. I think you might like her site…"
Mar 18, 2009
John Heim commented on Leah Hennessy's blog post Wine's Facebook Debate
"Nice post. But, I'd add one thing.....FB isn't just for millennials anymore. The greatest growth in FB and all social network participation over this last year has been among the 35-49 age group, followed by the 50-64 age group. Though…"
Mar 18, 2009
Leah Hennessy posted a blog post

Wine's Facebook Debate

Here’s the question: Is it worth it for wine businesses to invest the time and effort into working with Facebook?Short answer: If you care about the Millennial Generation, YES IT’S WORTH YOUR TIME. Every argument that I have heard to the contrary seems to be lacking some crucial and basic knowledge about the use of the social networking site. Let me fill in the blanks.A (VERY) BRIEF HISTORYFacebook was created in a Harvard dorm room as a student directory for the school. This was in 2004 and…See More
Mar 18, 2009
Leah Hennessy is now friends with Jim Morris and Mouton Noir Wines
Mar 17, 2009
Leah Hennessy left a comment for John Heim
"Thanks John! I'm looking forward to catching up on everything in the "Boutique Wineries" group and getting involved."
Mar 16, 2009
John Heim left a comment for Leah Hennessy
"Hi Leah, Thanks for joining the group "Boutique Wineries, Marketing and Emerging Media". I look forward to reading your perspective on emerging media in the wine industry. Your blog - great idea! Keep at it. Looking forward to your next…"
Mar 16, 2009
Leah Hennessy joined Jordan Marks's group
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The Young Winos

We’re drunks, but we’re not philistines; we’re enthusiasts, but we’re not elitists; we’re discriminating, but we’re not prejudiced.
Mar 16, 2009
Leah Hennessy is now friends with Alberto Mariano Stasi, Michael Giarraputo, Brett and Deborah Gee more
Mar 16, 2009
Leah Hennessy left a comment for Alberto Mariano Stasi
"Mariano, Your photos are gorgeous. As you proceed with Posada Urbana, if you'd like an opinion from younger wine-drinking population in the States, please feel free to reach out to me at ANY time (it's kind of my thing, I have a blog…"
Mar 16, 2009
Leah Hennessy posted a blog post

Meet A Millennial

I’m a millennial and I love wine - and I’m not the only one by a long shot. In the inaugural post of this blog, I want to take a minute and point out (in case anyone has been living in a cave lately) just WHY Millennials are such a big deal to the wine industry right now, and why an industry blog written by one of us can be so valuable to individuals working in the business.There are so many different parameters and…See More
Mar 16, 2009
Leah Hennessy left a comment for Michael Giarraputo
"Thanks Michael. I'm looking forward to checking out Think Tank in more detail. Knowing and supporting companies with environmentally friendly practices is something that is VERY important to me and to others my age. Thanks for checking out The…"
Mar 16, 2009
Leah Hennessy joined John Heim's group
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Boutique Wineries, Marketing and Emerging Media

This is a new, open community to discuss the use of emerging media (search and social media) in marketing wineries.
Mar 16, 2009
Leah Hennessy updated their profile
Mar 16, 2009

Profile Information

Wine Affilliation: Consumer or Trade
Consumer
About Me:
I am a 20-something and (like many of my friends) I love wine. When I was laid off from my job at a big Hollywood talent agency, I decided to take the leap and live my dream of working in the wine industry.I own my own Wine Brokerage & Consulting business in Los Angeles, Millennier Wine Sales. I focus on the Millennial Generation as the end user and teach others why this age group is crucial to the wine industry in the U.S. as well as how to reach out to them as consumers.

This is also the topic of my blog, The Millennier: Wine + Millennials

In addition, I also run a traveling wine tasting group in LA geared towards younger wine drinkers.

Aside from wine, my other passion is music and I will talk your ear off about indie bands or the Silverlake music scene if you let me.
Favorite Wine Website:
http://millennier.wordpress.com
Name your favorite wine or wine type:
Small production and boutique wines. I support small businesses.
Most memorable experience around wine?
My first trip out to California's Central Coast Wine Country.
Millennier Wine Sales http://millennierwine.com
The Millennier Blog: http://millennier.wordpress.com

Leah Hennessy's Blog

MIND THE AGE GAP: "Phase 2" Proves Elusive for Wine Industry & Millennials

About a BILLION years ago (well, more like 6 months), Gary Moore, author of Vinotrip: A Maryland Wine Blog, put into type-written the words what EVERYONE looking to reach out to Millennials should hear. Everyone in the wine industry, anyway.



In a short and sweet post about the increasingly big deal being made about wine companies… Continue

Posted on January 14, 2010 at 6:00am

The Most Amazing Thing I've Seen All Day: Twilight Wine Package

Like this post? Check out more awesomeness in a similar vein at the drinkables blog.



While searching through the interwebs today, I came across THIS:





This AMAZING Twilight Wine Package features 12 bottles of Vampire wine and the original Twilight movie DVD. For $150. This is being offered through the online store… wait for it… wickedwinesonline. YES IT’S… Continue

Posted on January 13, 2010 at 4:56pm

Millennials Will Spend the Money - Just Give Us A Reason



One of the most frequently asked questions I get is “Will Millennials spend the money on a $50 bottle of wine?” Ok, sometimes the price changes, but I’d have to say I answer this at least 2-3 times a week. The answer is YES, WE WILL. But in order to spend more money than we normally do on wine (or ANYTHING) there must be a reason for doing so.



This spring, I compiled the data from a survey I conducted online – some of the results from… Continue

Posted on July 9, 2009 at 10:19am

Reaching Millennials - DON'T BELIEVE THE HYPE



In keeping up with blogs, research, and ideally all things Millennial, I generally tend to come across well-intentioned but TERRIBLE advice. The latest was on a staffing company’s website encouraging human resource departments to create new, Millennial-friendly corporate handbooks. A fine idea for corporations, but incredibly flawed in execution – which is why I’m pointing out an alternate solution that everyone can use.



To keep… Continue

Posted on June 22, 2009 at 10:35am

How Millennials View YOU, Wine Industry

Everybody’s attempting to do the brand new dance now – it’s called TRY AND REACH OUT TO MILLENNIAL CONSUMERS. Well, what do Millennials think of all this? Granted, there aren’t nearly enough people attempting, but let’s look at the landscape.





It looks a lot like the dancefloor at the last wedding you went to. Now, not everyone is out on the floor – it takes a certain amount of courage to get out there. Of the people out on the floor,… Continue

Posted on May 26, 2009 at 10:24am

Comment Wall (8 comments)

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At 10:04am on January 31, 2010, Jason Linaro said…
Thx Leah for being my first 2.0 buddy!
At 4:01pm on October 29, 2009, João Tavares de Pina said…
Hi Leah,

Portugal has many autochthones grape varieties, red and whites.
White varieties are very interesting, with very different characters, but SYRIA also called Códega do Larinho is fantastic, with citrons aromas of tangerine and orange.
Portugal Dão region has the most gastronomic wines: fresh, intense, elegant with very nice acidity, made with autochthonous grapes from very particularly varieties.
Just try.
I am a producer in Portuguese Dão region, and I suggest you to taste an old Dão.

Just see what Paul White Thinks about as:

“So far, Portugal has managed to remain true to its traditions, while at the same time offering up a huge range of distinctive grape varieties and unusual wine styles precisely when many of us are tiring of endless New World makeovers of French varietals.

Dao has a lot going for it in that respect: first rate grape varieties firmly rooted in granite-based ‘terroir’ that sparkles back like diamonds, all this shaped by a growing season that’s relatively gentler and longer than other Portuguese regions. Although relatively unknown and sometimes tricky to pronounce, Dao’s red wines offer consumers genuinely new and exciting tasting experiences.”

Visit please our web-site, for now it’s just in Portuguese, but to see photos you don’t need any translation: www.quintadaboavista.eu

Hope to hear from you soon.

Best.
At 11:56am on May 6, 2009, Paula Sindberg said…
I've always said I kept changing jobs to stay one step ahead of the law - LOL! Now I'm doing something I really love. Shame you can't make the Swiss tasting tomorrow but the commute is hell (from LAX to London). However, next week (Friday, 15 May), I'll be in Los Angeles (Redondo Beach) to do an Austrian tasting at Gourmet Cheese & Wine Bar. Maybe you can make that one. It's going to be great - and you can see me in action.
Cheers,
Paula
At 5:21am on April 22, 2009, Mark said…
I love those sunglasses! They rock!
At 8:57am on April 17, 2009, Rachel Kau-Taylor said…
Yeah cooking school was awesome, but I think I've got PTSD from my externship. There is really nothing about working in a restaurant that is a good idea for me. I'd love to find out more about your company. I spend a lot of volunteer time working with young people in the democratic party, and I've always felt like there should be cross over into the wine world. We're just starting to get people really interested in what our generation has to say about politics, it would be great if the powers that be were interested in truely marketing wine to us.
At 7:28pm on April 14, 2009, janet majors said…
Thanks Leah. Couldn't have done without my partners Andrew and Chip. We pride ourselves on coming up with outside the box solutions, so we think we make a pretty good triangle!
At 9:15pm on March 20, 2009, Becky said…
Hi Leah,

I'm writing an article for a newsletter I send out to small wineries in Napa and sonoma. I would love some thoughts on why and how small wineries can attract "millenials" and why they would want to. I think many would be concerned that they don't have income to buy $30+ bottles of wine.
At 12:39pm on March 16, 2009, John Heim said…
Hi Leah,

Thanks for joining the group "Boutique Wineries, Marketing and Emerging Media". I look forward to reading your perspective on emerging media in the wine industry. Your blog - great idea! Keep at it. Looking forward to your next post.

- John
 
 
 

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