Wine 2.0

Lesley Berglund
Lesley Berglund
  • Female
  • Napa, CA
  • United States
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Lesley Berglund's Friends

  • Deborah Halbert
  • Eric Hensel
  • Christian Hill
  • David Cole
  • INTELVID LTD.
  • Amy DeCoux
  • Jennifer Tincknell
  • Frank H Gutierrez
  • Jason Zajonc
  • Jon Stamell
  • Barbara Keck
  • Marc Krafft
  • Jonathan Elliman
  • Jack Storms
  • Marie Oliver

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Latest Activity

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Lesley Berglund left a comment for Kathie Barclay
Welcome aboard!
Oct 7, 2009
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Lesley Berglund left a comment for Eric Hensel
Welcome aboard!
Oct 7, 2009
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Lesley Berglund and Eric Hensel are now friends Oct 7, 2009
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Lesley Berglund is now friends with Jack Storms, Jon Stamell, Julie Brosterman and 6 more Aug 28, 2009
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Rollie Heitz and Lesley Berglund are now friends Aug 14, 2009
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Peter left a comment for Lesley Berglund
Hi Lesley, My name is Peter Bowers and our mutual friend Bob Orenstein suggested I get in touch with you. My wife and I are moving to the Napa Valley next month and would love to be able to connect with you. Email me at peterbowers@msn.com.
Apr 6, 2009
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Barbara Keck left a comment for Lesley Berglund
Hey fellow HBS-er, would like to chat sometime. There is a Harvard Win-o group that is starting to form. E mail me at bkeck@mba1976.hbs.edu
Apr 5, 2009
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Carolyn Carswell left a comment for Lesley Berglund
I would love to communicate with you and give you some feedback on the South African Wine World -
Mar 20, 2009

Profile Information

Wine Affilliation: Consumer or Trade
Single
About Me:
I am a third generation Napa Valley native from a grape growing family and a serial entrepreneur. My current companies include the Aged Cabernet Trust and the WISE Academy. I am also co-chair of WITS (Wine Industry Technology Symposium) and the Green Wine Summit.

Related websites:
www.agedcabernet.com
www.wineindustrysaleseducation.com
www.wineindustrytechnologysymposium.com
www.greenwinesummit.com
Favorite Wine Website:
http://www.agedcabernet.com

Comment Wall (14 comments)

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At 5:35am on September 16, 2010, Carolyn CarswellCarolyn Carswell said…
Hi Lesley
Not sure if you are still active within this group - You very kindly sent me some notes and information on a course that I did with you in San Francisco in January 2009. I have just done a Wine Tourism Managment Course through the USB (Stellenbosch University) and am busy with my assignment - The information you sent me on DTC Marketing - was all saved on my laptop that was stolen 2 months ago - Would it be at all possible for you to send it on to me again? My e-mail is corporate@cabriere.co.za. Many thanks - Carolyn
At 10:59am on April 6, 2009, PeterPeter said…
Hi Lesley,

My name is Peter Bowers and our mutual friend Bob Orenstein suggested I get in touch with you. My wife and I are moving to the Napa Valley next month and would love to be able to connect with you. Email me at peterbowers@msn.com.
At 3:37pm on April 5, 2009, Barbara KeckBarbara Keck said…
Hey fellow HBS-er, would like to chat sometime. There is a Harvard Win-o group that is starting to form. E mail me at bkeck@mba1976.hbs.edu
At 6:46am on March 20, 2009, Carolyn CarswellCarolyn Carswell said…
I would love to communicate with you and give you some feedback on the South African Wine World -
At 6:38am on March 20, 2009, Carolyn CarswellCarolyn Carswell said…
Hi Lesley - we met in San Francisco recently at one of your seminars, and thanks so much for sending me the report on you survey! I still dicovering the joys of social neworking. Not being a Millenial - I find it a little daunting, but am detemined to get the gist of it!
By the way - have you had a chance to taste some good South African wines recently?
At 2:13pm on February 3, 2009, Barbara KeckBarbara Keck said…
This from Barbara Keck. Is there a direct e-mail address that I can use to add you to my Constant Contact database of bloggers and other social-network folks? I write about a lot of packaging technology for wine, and also about other aspects of wine production. I believe that Millennials will tire of just reviewing and reading about wines, and will want to know more about what's behind the product -- a current example is the "Green"/Sustainability concerns that are reaching down to the consumer level. One manifestation is the locavore movement, and that translates to local-area wine tourism which in turn benefits smaller wineries A LOT. So knowing what's behind the product will become of increased interest to wine lovers, I believe. Admittedly, much of my writing takes the form of PR press releases (that darned California mortgage to pay!), but some of it, like a forthcoming report I am doing based on interviews with 25 winemakers/owners at ZAP on their current marketing and packaging concerns, is more a white paper than anything else.
So, shall I put you on the list? You probably won't get more than 40 messages/communications about "what's behind the wine" or "what issues are winemakers noddling over" in a year. I too have an over-full in-box and I wouldn't do that to you....
Best regards, Barbara Keck e: news@winebizpr.com
At 9:29am on December 23, 2008, Raúl CorreasRaúl Correas said…
Hi Lesley,
Thanks for the add.
Regards,
Raúl.-
At 9:46am on November 19, 2008, Judy TrummerJudy Trummer said…
Lesley,
I have a project that is a 2.0 project focused on WineClub members. I thought you might be interested in discussing this with me and wanted to see if it is ok to contact you, today.
Judy Trummer
415-336-7835
At 4:28pm on November 10, 2008, George CohenGeorge Cohen said…
Hi Leslie,
From your work with the wine INdustry technology group would youknow anyone who could advise me on a software program for my wine warehouse. Looking for a program tha can keep invenotory /In-out as well as charging fed and state tax accounts for in -bond wines. I would appreciate any suggestions.
Thanks George
At 11:06pm on November 9, 2008, Ryan MooreRyan Moore said…
Hi Lesley - Thanks for the note. I'd love to get a recap of your Direct benchmarking report, if possible. I've been hearing great things about the WISE project. Looking forward to hearing more.
 
 
 

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