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Nick Coppola
Nick Coppola
  • Male
  • North Haven, CT
  • United States
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Nick Coppola's Friends

  • John Heim
  • Eric Boyum
  • Jeffry Gordon
  • Luiz Alberto
  • Deborah Gee
  • Mouton Noir Wines
  • Smoke

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John Heim and Nick Coppola are now friends Mar 1, 2009
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John Heim replied to Nick Coppola's discussion 'Boutique Winery Background Info.' in the group Boutique Wineries, Marketing and Emerging Media
I completely agree. The intention of this group is not to minimize or under value other aspects of good marketing. It is simply to explore emerging media as a marketing tool in the boutique winery business. - John
Mar 1, 2009
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Nick Coppola replied to Nick Coppola's discussion 'Boutique Winery Background Info.' in the group Boutique Wineries, Marketing and Emerging Media
Hello John, I think you are making assumptions that perhaps others have not arrived at yet. There are still places where distributors are a necessary part of the supply chain. In a sea of wine and even boutique wines I agree that passion will help…
Mar 1, 2009
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John Heim replied to Nick Coppola's discussion 'Boutique Winery Background Info.' in the group Boutique Wineries, Marketing and Emerging Media
One of the most defining characteristics of the emerging economy is disintermediation. The web, search and social networks are enabling a new, empowered customer and disrupting traditional channels. There are signs of it everywhere. Look at what…
Mar 1, 2009
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Boutique Winery Background Info.

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I'm hoping we get some boutique wineries to comment in this group.I continue to hear in this and other forums how these types of wineries are not represented properly by distributors. I hear how they are interested in breaking into the marketplace and at times I hear how they literally have disdain for the distributors who in a perfect world would be their partners.Large wineries don't take chances and have their own sales reps to work the sales, but what about boutique wineries.I think it…See More
Nick Coppola added a discussion to the group Boutique Wineries, Marketing and Emerging Media Mar 1, 2009
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Nick Coppola and Eric Boyum are now friends Mar 1, 2009
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Boutique Wineries, Marketing and Emerging Media

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This is a new, open community to discuss the use of emerging media (search and social media) in marketing wineries.
Nick Coppola joined John Heim's group Feb 28, 2009
31 Comments
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Nick Coppola commented on Eric Boyum's blog post 'The return of Merlot'
Hi Eric, I would agree that Merlot is making a comeback. I think this may have to do with increased plantings of the Clone 181 variety, but am not certain. The 181 clone is more of a small berry loose cluster Merlot let's say as opposed to the…
Feb 27, 2009

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