Paul Hoffman has always had a passion for fine wines and the wine business. Having over sixteen years experience in hospitality, sales & marketing, distribution, winemaking/production, and business ownership, he has experienced the world of wine through many facets. Paul began his career in the hotel industry with Stouffer, and then Renaissance Resorts, gaining a great understanding of sales and marketing. In 1995 he took a position as Director of Sales at Bellows International in St. Thomas (USVI) and expanded his skills in profitably managing a diverse product portfolio and preserving strong partner relations. Paul left the Caribbean in 2000 and joined Robert Mondavi Corporation. He moved up quickly through the organization assuming responsibility for wine education programs, developing a new sales function for private label wine, and enhancing and developing worldwide sales, marketing and educational programs for fine wine accounts, including duty free. His organizational contributions in national accounts and wine education resulted in his selection of the prestigious Michael Mondavi “Inspiration and Leadership” award.
In 2002, Paul teamed up with three other partners to follow their passion and start producing wine. The partners began Medusa & Spellbound Wines. Paul took the helm and established these two new brands nationally and key international markets. In a two year period he grew the brands to impressive levels, won several wine quality awards, received “outstanding” scores from periodicals, and managed the company to a profitable position.
In 2006, Paul had the opportunity to partner with a few outstanding winegrowers and harvest grapes from their vineyards to make wine of his own. These wines represent unique parcels of pristine vineyards in Sonoma County farmed with A+ quality in mind. In addition to the vineyard and winery influence, Paul believes a large part of wine’s magic is due to your surroundings while enjoying a bottle, therefore he named the program, Atmosphere Wines. Knowing these vineyards could only produce a small amount of wine, Paul decided to create Curveball along with a close partner. These wines are focused on putting different appellations, varietals, winemaking techniques and taste profiles together to represent the best of the vintage. Two other wines, Headbanger and 401K will soon follow.
In addition to the main wine programs, Paul is a consulting winemaker for three private wineries, is a partner in a unique wine sales consulting company named Trellis Wine Group, and owns/designs a new clothing line under the Napa Valley Surf Club name. He resides in the quiet wine country setting of Sonoma Valley.
At 5:23am on December 16, 2008, Jodie Tanino said…
When you come back...you MUST come up to eat. BTW I also opened the Medusa lovers lane @ dinner with friends, we all loved that also. Happy holidays. Jodie
At 8:53pm on December 15, 2008, Jodie Tanino said…
Hey there former "islander". Loved seeing you again in STT. and my staff loved you...and your wines. I know have both the curveball white AND red as my house select wines. Nightly I am turning them on to peeps. Hope you made enough to last us the season! Job well done. Hope to see you at Asolare someday! Jodie
Happy to finaly reconnect with you. We spent and great afternoon with you last summer and you sent us some of your wine. Congratulations on your new endeavor and best of luck. We hope to hear from you when you come to Chicago.
Hi Paul - I am new to 2.0 but your name popped up looking for locals. Would be great to connect with you regarding a new online venture I am consulting for that will feature local experts in food and wine, and provide a way to reach a national audience for your boutique wines (looking for contributors as well). Let me know if you are interested in talking. I will visit your site to get contact info.
Mary
If I did, I would be using it myself. I do have a great connection though that picks a great deal of second crop and we purchased his fruit for years and it was always good. Give me a call at 707 433 9545 if you have any interest in it. He did have a number of OVZ sources.
Hi Paul,
We are a compliance firm in Paso with offices in Napa (new). We have software for self service compliance mgt, and full services also. Let me know if you would like to discuss your compliance needs anytime. 305-926-2263 or clay@compli-beverage.com
Cheers,
Clay
I wanted to introduce you to our new little winery in Dry Creek Valley in Sonoma County near Healdsburg. We are Truett Hurst Winery, a cool new bio-dynamic winery that makes killer zins, ports and petite sirah. Check us out at www.truetthurst.com
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Happy to finaly reconnect with you. We spent and great afternoon with you last summer and you sent us some of your wine. Congratulations on your new endeavor and best of luck. We hope to hear from you when you come to Chicago.

IMG_0031.JPGMary
If I did, I would be using it myself. I do have a great connection though that picks a great deal of second crop and we purchased his fruit for years and it was always good. Give me a call at 707 433 9545 if you have any interest in it. He did have a number of OVZ sources.
Jim
We are a compliance firm in Paso with offices in Napa (new). We have software for self service compliance mgt, and full services also. Let me know if you would like to discuss your compliance needs anytime. 305-926-2263 or clay@compli-beverage.com
Cheers,
Clay
Jim
Welcome to Wine 2.0!