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The Boxed Wine Trail

The good news that boxed wines sales are up 32.4% again in 2008 amidst a tidal wave of bad economic news hasn’t gone unnoticed by wineries that are looking for new ways to market and sell their wines. After all, boxed wines – also known as bag-in-box and wine casks – offer packaging that dispenses [...]

Buzz to Bubble

The wine industry is abuzz about “web 2.0″ marketing, also known as “social networking” or “social network marketing”, as the latest trend in marketing wine. Web 2.0 encompasses “technology and web design that aim to enhance creativity, communications, secure information sharing, collaboration and functionality of the web” according to Wikipedia - a site that could [...]

Banning Passion

Marketing wine in this day and age takes real imagination, creativity, and ingenuity. The US wine market is saturated with wine brands, numbering in the tens of thousands, filling shelves, wine lists, and cellars. In such a saturated market, creating a distinct, unique brand is a real challenge; after all, everyone is just selling fermented [...]

Web 2.0 Round 3

OpenWine Consortium At the start of April I became member #711 of the OpenWine Consortium, a Facebook or MySpace for the wine industry. I haven’t joined a social network before, mostly because I couldn’t see how it would be anything but a time sink for already few hours in the day – as well as another [...]

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Paul Tincknell, Tincknell & Tincknell

Profile Information

Wine Affilliation: Consumer or Trade: Married

About Me:: Tincknell & Tincknell, Wine Sales and Marketing Consultants, provide strategies, consultation, and services in wine sales, wine marketing, branding, and technology to wineries and wine related businesses. We help wineries compete in the burgeoning, global wine industry with creative, new, business techniques, building brand equity, innovative marketing, and applying today's technology effectively.

I have over two decades in wine sales and marketing, from on- and off-premise sales to being an Assistant to the Director of Sales and Marketing at Chateau Montelena, and the Senior Marketing and Direct Sales Manager at Cuvaison Winery. I'm a sometime home winemaker, a sometime home brewer, and a regular imbiber (in moderation, of course ;-).

I'm also a big music fan, from baroque to be-bop, idm to post-rock, blues to alt.country, and most everything in between. I kill many hours a year volunteering for the annual Healdsburg Jazz Festival (every first week in June).