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james welborn
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How to market your wine brand via social networks.
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Started this discussion. Last reply by james welborn Feb 9, 2009.
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james welborn replied to james welborn's discussion How to market your wine brand via social networks."Hi Michael & Tom:
Since your questions overlap, I thought I'd just reply here. We are currently working with Merryvale & Starmont on branding via social networks. The other brands are clients we've worked with before this type of…"
tom merle replied to james welborn's discussion How to market your wine brand via social networks."So we can contact the folks at Gallo, Grgich, Merryvale, etc. and they can point to SM techniques, whether proposed by IB or not, that added to their bottom line? My question is really a variation of Michael's query."
Michael Wangbickler replied to james welborn's discussion How to market your wine brand via social networks."Hi James,
Do you have any case studies you can share? How do you report on your success to your clients?
Michael Wangbickler
Wine PR & Marketing Professional
mike@cavemanwines.com"
james welborn posted a blog postWhen advertising became ‘that which shall not be named’.
One old saying in business is, when times are tight the first thing to go is the marketing budget. Or, put more simply, funding for advertising. In early 2009, you can see this happening just about everywhere. Right now, except for some very large consumer brands, even the word ‘advertising’ has become something akin to profanity. A mere mention of it causes professionals to quickly leave the room, or to bring phone conversations to a crashing halt.I’ve discovered that there’s a continuum right…See More
Profile Information
- Wine Affilliation: Consumer or Trade
- Single
- About Me:
- Marketing 2.0 Guru. I run a virtual marketing company called Indelible Branding. We've worked with wine brands such as Gallo, Estancia, Merryvale, Starmont, Grgich Hills and Chandon. Currently, we're helping many of our clients with branding via social networks.
As the power of print advertising fades, your target audience is spending substantially more time on the web. In order to reach them, you need more than a Facebook page. What's needed is a specific interactive and viral strategy - and content for social networks based on that strategy.
That's where we come in. If you'd like more information, just let me know...
- Favorite Wine Website:
- http://www.indeliblebranding.com
James welborn's Blog
When advertising became ‘that which shall not be named’.
One old saying in business is, when times are tight the first thing to go is the marketing budget. Or, put more simply, funding for advertising. In early 2009, you can see this happening just about everywhere. Right now, except for some very large consumer brands, even the word ‘advertising’ has become something akin to profanity. A mere mention of it causes professionals to quickly leave the room, or to bring phone conversations to a crashing halt.
I’ve discovered that there’s a… Continue
I’ve discovered that there’s a… Continue
Posted on February 8, 2009 at 3:41pm
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