Nicholson Family visit from NJ April 13 09
Great fun!
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kent higginbotham
- 53, Male
- Napa, CA
- United States
kent higginbotham's Page
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Latest Activity
kent higginbotham replied to Julie Brosterman's discussion 'Does communicating with 140 characters create intimacy for you and your brand? Grow your biz?' in the group Wineries, Marketing and Emerging Media
Hi Julie,
Ditto from John on the way you presented this string! I have just started using twitter and I don't know how it is going to translate into revenue yet, but I am confident by laying a good foundation and not over exposing our brand,…
kent higginbotham replied to John Heim's discussion 'Customer Experience - What do your customers want from you anyway?' in the group Wineries, Marketing and Emerging Media
I agree 100% John! That is why I am a fan of the Social Media Marketing! Take the time to meet and know them and more than likely they will ask you to sell to them.
kent higginbotham replied to John Heim's discussion 'Customer Experience - What do your customers want from you anyway?' in the group Wineries, Marketing and Emerging Media
John,
I think first the experience needs to be a personal one! We all have good wines, what is going to make us different from the next winery? Walking them to their car, greeting them at the door. Talking less about winespeak and tasting notes and…
kent higginbotham replied to John Heim's discussion 'Blogs, Facebook, Twitter and Other Social Media - Finding Purple and Mobilzing Armies' in the group Wineries, Marketing and Emerging Media
I think Blanche has the right perspective! People don't want to be marketed to until they are acknowledged on a personal level by real people.
Wineries, Marketing and Emerging Media
This is a new, open community to discuss the use of emerging media (search and social media) in marketing wineries.
kent higginbotham joined John Heim's group
kent higginbotham commented on kent higginbotham's photo
96 points from the Spectator and it deserved every point!
kent higginbotham left a comment for Deborah Gee
Hey Deborah!
Would it compete with our wine club? What would it look like? I am open to discussing anything that could help us market our wines in the right markets at the right prices. I am new to the company but they are open to much of what I…
Deborah Gee left a comment for kent higginbotham
Well that is why I asked... :) We are in the midd's of creating a wine club.... my question is... would you consider establishing The Toasted Hostess wine club? :)
kent higginbotham left a comment for Deborah Gee
Deborah,
For the most part it is growth and retention. We are currently around 500 and I want to grow it to 1000. I will eventually take over a good part of the management as well. How is your venture going?
Profile Information
- Wine Affilliation: Consumer or Trade
- Trade
- About Me:
- I work for Delectus Winery out of the Napa Valley. I work on Direct to Consumer and Wine Club sales as well as Social Media Networks.
- Favorite Wine Website:
- http://www.Delectuswinery
- Name your favorite wine or wine type:
- Big bad bold reds
kent higginbotham's Photos
Comment Wall (2 comments)
- At 2:07pm on April 7, 2009,
Deborah Gee said…
- Well that is why I asked... :) We are in the midd's of creating a wine club.... my question is... would you consider establishing The Toasted Hostess wine club? :)
- At 12:27pm on April 7, 2009,
Deborah Gee said…
- Hi thanks for adding me... Please could you tell what is involved with your work with wine clubs... for now, ciao
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