Growth of Online Video

According to a recent ComScore report, the consumption of online video content is growing rapidly and the numbers are actually quite staggering. In the US alone, 14.8 billion videos were viewed online in January 2009. That’s a 4% increase from December. In that same month, more than 100 million US residence (one third of the US population), watched video on YouTube.

These numbers matter and will continue to grow. As we become more accustom to the value in the “long-tail” (the ability find exactly what we want when we want it), we will expect it in our video content as well. Online video makes this possible. So, if I want to watch big mountain snowboarding or a grape harvest in Cambridge, Vermont, I can.

Here’s the thing, there is no such thing as the average consumer anymore. The internet changed all that. Big media properties, that continue to produce average content for average people, will find a dwindling audience as we increasingly self-select niches that best fit our individual needs, wants and self image. And, on the great big world wide web, even a small niche can be a very big market.

If you’re not using video to help tell your winery’s unique story, you might be missing a growing opportunity to be found by your own market niche. If these new numbers are any indication, some are looking for your story on video right now.

Tags: Video, Winery, consumer, content, long-tail, maketing, trends

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Comment by OhioWineGuy on March 26, 2009 at 6:53pm: I just had this conversation with someone who suggested a couple venues for me to create my own website and videos. I'm not totally inept at electronic media, but have not personally delved too deeply into working with the tools to actually create as a marketer and product developer. I've always used others to do that for me. I agree that it will be (is) mandatory for anyone in electronic media marketing to have some skills in these areas now and in the near future to be effective. More tools!

Comment by John Heim on March 18, 2009 at 2:49pm: You may not like this answer, but "You". Did you hire a professional copywriter to write your blog? Nope. So, why do it with video? What's going to work for you is authentic and informal. Get a Flip Video camera and just start shooting. Then edit and publish through your blog posts. Sure, you can do a highly produced sales real, but is that really what your customers want? Nah, they'd rather just get invited in to be part of your story as it's told through video and text blog posts.

p.s. make sure you tag your video so that it's searchable and publish it on YouTube as well.

Growth of Online Video

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