How Millennials View YOU, Wine Industry

Everybody’s attempting to do the brand new dance now – it’s called TRY AND REACH OUT TO MILLENNIAL CONSUMERS. Well, what do Millennials think of all this? Granted, there aren’t nearly enough people attempting, but let’s look at the landscape.

It looks a lot like the dancefloor at the last wedding you went to. Now, not everyone is out on the floor – it takes a certain amount of courage to get out there. Of the people out on the floor, you observe a few different types. First off, there’s the “kids.” They’re looking pretty good – they know the music, know the moves, and they’re having fun. Then there’s the “grandparents” – we love them just for getting out there and trying. Then there’s the “parents” – they’re a bit older than the kids, but they’re out there. They’re trying. Some of them are attempting to bring back their own famous dance moves from back in the day – with little success. Some are trying to copy the “kids” since they must know best, right? This can be pretty embarassing to watch. Some of them, however, know the music and know the scene and can get right down to business.

Welcome to the party that is the wine industry right now. Good for everyone on that dance floor for just getting up and trying. As an observer, though, you can see that not everyone is… let’s say effective. Click to continue reading post >>>


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