Last Call - Wineries We are looking forward to seeing you Nov 18th for the 2009 Wine 2.0 Expo NY DM Info ASAP #wine2NY
If you are on the fence or thinking about leaving your backyard to go sell some wine, Wine 2.0 NY is the perfect event to plan it around. You can't sell all that extra juice sitting in wine country. Get out with consumers and have some fun and SELL SOME WINE! Here is my suggestion if you hired me (they pay me a lot of money for this kind of advise by the way):
Fly to NY Monday am, get checked in have wine dinner Monday night at key location with 50 members of your mailing list.
Tuesday: Work the trade. Don't go to NY unless you plan to hustle. Go visit the top 10 retailers in the city. Bring some new releases and labels to show. Work it!
Tuesday Evening: Wine dinner with key restaurant buyers. Have your distributor set it up. IF you don't have one, get on the phone and call top restaurants who know your wines and invite them.
Wednesday: work the trade. Go visit 10 more accounts including some top restuarants for new distribution.
Wednesday Evening: trade tasting at Wine 2.0 - visit with 100s of buyers and key trade folks to try your wines and learn about your brands
Wednesday Evening More: consumer event at Wine 2.0 - visit with 1,000 consumers who love wine, are into tech and have money to spend. BUILD your list and capture emails for your clubs and follow on activity. Work it!
Thursday: follow up meetings and a few more calls. Another dinner if you can hack it or must take a break and go eat Thai food and chill out with some Singha :).
Friday: fly back home.
Fly to NY Monday am, get checked in have wine dinner Monday night at key location with 50 members of your mailing list.
Tuesday: Work the trade. Don't go to NY unless you plan to hustle. Go visit the top 10 retailers in the city. Bring some new releases and labels to show. Work it!
Tuesday Evening: Wine dinner with key restaurant buyers. Have your distributor set it up. IF you don't have one, get on the phone and call top restaurants who know your wines and invite them.
Wednesday: work the trade. Go visit 10 more accounts including some top restuarants for new distribution.
Wednesday Evening: trade tasting at Wine 2.0 - visit with 100s of buyers and key trade folks to try your wines and learn about your brands
Wednesday Evening More: consumer event at Wine 2.0 - visit with 1,000 consumers who love wine, are into tech and have money to spend. BUILD your list and capture emails for your clubs and follow on activity. Work it!
Thursday: follow up meetings and a few more calls. Another dinner if you can hack it or must take a break and go eat Thai food and chill out with some Singha :).
Friday: fly back home.
Tags: 2.0, consumer, how do you sell more wine, more, new, selling, trade, wine, wine2ny, york
Comment
-
Comment by Smoke on October 23, 2009 at 4:48pm - we've had a bunch of wineries sign up this week since I posted this... it's not too late so get in touch ASAP!!!!
-
Comment by Wine USB Flash Drives on October 21, 2009 at 11:30am -
Hey group,
I am new to this group, and agree with advice supplied by Smoke and Diane: Networking and hard work are the key to success.
Julie; yes, face time is important and so is the quality of your product and value of the promotional materials you leave behind. It's that first impression that initially gets the customers attention; while, the lasting branded keepsakes constant remind them of your visit.
-
Comment by Julie Brosterman on October 20, 2009 at 6:00pm -
Hi Diane - great to know that you are out there - we provide content and create promos, offline events and consult on social media strategy for companies seeking to reach this niche market.
Just got back from NYC and definitely agree with Smoke that "face time" brings your wine to life - they will remember you as much as the wine.
Read my most recent blog Social Media Strategy - What if You Had a Party and No One Came? at http://womenwine.wordpress.com
And Smoke - once again, you are right on the money - you can't generate ROI without working it! (got I sound like GaryV!)
-
Comment by Smoke on October 20, 2009 at 5:03pm
- Thanks Diane and agree that wineries need to get serious about building their customer lists to grow their brands. While no one would disagree that these are tough times to sell and there are many many competitors (read lots of juice), hunkering down at the winery is the opposite of what one needs to be doing to sell.
-
Comment by Diane Thompson on October 20, 2009 at 4:22pm
- Great advice, Smoke. Now, for those wineries that can't come up with 50 names in the NYC area on their mailing list - yes, I think there are more than a few of them! - time to get serious about email marketing. I would be happy to do a complimentary 30 minute phone consultation to help any winery increase their email effectiveness. dthompson@winecountrynewmedia.com
© 2010 Created by Cornelius Geary.
You need to be a member of Wine 2.0 to add comments!
Join Wine 2.0