Millennier's How Series 4: Gen wYne Club - Expanding to Millennials

Many wineries today are concerned with the declining number of wine club members. Wineries with smaller case productions especially need to find a way to grow these repeat customers right now - WITHOUT dropping prices. One solution: Build a special club for the younger consumer.

With tourist season coming up fast, everyone is going to see younger wine-drinkers walking through their tasting room doors. Unfortunately, many of these 20-30-somethings aren’t the main “target” that wineries are looking at for their wine clubs. Based on past performance, this is not a group that will spend the money on an expensive high-shipment club. TAKE ADVANTAGE OF THIS. Click to continue reading post >>>