Where Millennials Are Buying Wine: Some Tough Love For The Wine Industry
Millennials are wine's next big consumer. So why aren't smaller business in the wine industry (boutique wineries, wine shops, wine bars, etc.) seeing much of the action? There could be several factors at work, most of which business owners have direct control over. These controllable factors include outreach, branding, marketing, social media presence, brand awareness, accessibility and plain old customer relations. However, one factor that many people don't think of - and one that business owners do not have direct control of - is the current buying habits of this generation. Click to continue reading post >>>
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Tags: Grassroots, Grocery, Marketing, Millennial, Outreach, Research, Shop, Store, Wine, Winery
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Comment by Leah Hennessy on May 6, 2009 at 11:27am -
Yes, online was in with "other," additionally respondents had the option of choosing a blank field and typing in their own answer if there was a specific place/site they used.
Online wine purchasing for Millennials is something that I've been having several discussions about lately, and I think the answer is very simple:
If we buy something (ESPECIALLY WINE, which we generally drink within 4 hours of purchasing) we want it asap. We are very savvy with online shopping and research and will not buy a wine even if it's a great deal online if we have to pay $12 for shipping. If we find a $30 bottle for $25 online, PLUS we have to wait for it AND be present for delivery AND pay for shipping, why wouldn't we just run out to the store and buy a $35 wine and have it immediately?
The more I talk about it with other Millennials the more I tend to hear echoes of this. Now, don't be fooled: when we're looking for info, we'll absolutely research it online, but buying it there is an entirely different story.
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Comment by John Heim on May 6, 2009 at 11:01am -
I find it interesting that for Millennials, 'Online' is not a distinct category (I'm assuming it is lumped in with other) in this study. There is so much free education, unbelievable selection and value pricing online, I would think the "internet generation" would be using the internet more. Hmmmm?
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